April 11, 2024

The Significance and Power of Outdoor Signs

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When businesses are looking for an effective way to market their services and identify their location, one tool stands out among other options: outdoor signs.

Outdoor signage is an essential investment for every business, but these signs are more than a platform to display a company’s name and logo. Not only are there multiple types of signs available, but each kind has its own advantages and uses.

This guide will highlight the significance of exterior signs and how businesses can strategically harness their power to fuel their long-term goals.

Exploring Outdoor Signage for Businesses

Before learning about the properties of outdoor signs, understanding the types available is crucial. Some signs, like wayfinding signs, have a specific, practical application. Other types, like building signs, can become integral parts of a company’s branding campaign.

Learn more about the types of exterior signs below:

  • Building Signs: These signs include dimensional letters, channel letters, banners, and any other signs installed directly on a building’s exterior. Building signs often include storefront signs, but large facilities can have multiple signs to identify a location from different viewpoints.
  • Monument Signs: These low, freestanding signs are often placed near bustling roads or at parking lot entrances. They are effective at directing traffic to a business’s entrance and generating interest from curious passersby. Made from poured concrete, brick, stone, and wood, monument signs have a reputation for an elegant appearance that transforms bare lots into stunning landmarks.
  • Pylon Signs: Towering pylon signs are key for business owners looking to heighten their visibility. These tall, freestanding signs can capture attention from miles away, giving drivers ample time to prepare to stop. Whether you own a single business or a multi-tenant building, these signs are practical for a wide variety of locations. They can be customized with one company’s branding or give multiple enterprises the option to share a sign with their own designated space.
  • LED Signs: Are you ready to put your business in the spotlight? Then, it’s time to explore the power of LED signs. Whether you select channel letters, backlit signs, cabinet signs, or electronic message centers, bright LED lights will enhance your message to your target audience. Best of all, modern LED lighting technology is energy-efficient, minimizing negative impacts on the environment.

What Are the Advantages of Business Outdoor Signage?

How can businesses unveil the full potential of outdoor signs? Here are the key benefits offered by these communication devices:

  • Generate Brand Awareness: Did you know 35% of passersby said they wouldn’t know about a business if it didn’t have signs? Whether you’re opening a new business or operating an established company, signs are the key to meeting customers in your target market. These visual communication tools effectively identify your location, communicate your services, and create lasting awareness in the minds of potential customers.
  • Cost-Effective Advertising Tool: Compared to other forms of advertising, including radio, television, and social media campaigns, signs are a low-cost solution with a large return on investment. A single on-site sign costs $0.02 per 1000 views. Exterior signs are also 24-hour advertisements that work to get out your message around the clock.
  • Improve Wayfinding: Businesses can improve their customer experience and effectively direct people to their front door with a strategic wayfinding system. Directional signs help people navigate to a destination, laying the foundation for a seamless experience. With the help of a professional sign maker, businesses can customize these signs with branding to reinforce their mission while providing a functional service.
  • Create a Professional Image: A building’s exterior is where people make their first impression about a company and its services. With the right signs, business owners can positively influence this perception. Professionally crafted signs relay essential information, but they also play a key role in elevating a building’s appearance. In fact, 34% of shoppers associate a sign’s quality with the quality of a store’s products.

Creating Custom Exterior Signs for Businesses

The process of creating personalized outdoor commercial signs can seem daunting, which is why it is essential to enlist the help of a professional sign company. With their expertise, a full-service sign company can ensure signs meet your vision and fulfill any necessary legal or safety codes.

Learn more about the custom sign process below:

  • Consultation: Every signage project begins with a consultation. During this time, sign makers will learn more about a company and its goals. Sometimes, a client has an idea in mind for their signs. Other times, sign companies may need to examine multiple options to find one that aligns with a client’s goals and needs.
  • Design: The design phase is where creativity can run wild. Once the type of sign has been finalized, sign makers and their clients can select the size, color, shape, messaging, and branding elements of a sign. Sign makers know how to balance the aesthetics of a sign with its purpose, ensuring their clients receive a product that is practical and visually pleasing.
  • Manufacturing: This phase is where premium materials, state-of-the-art technology, and experienced craftsmanship come together to construct the sign. Depending on the type of sign and its scale, this process can take a few days or a couple of weeks.
  • Installation: Most outdoor signs require a permit before they can be installed. A professional sign company can assist with permit applications, providing municipalities with the necessary measurements. Then, professional installers can place signs securely to comply with local building codes.
  • Maintenance: Most outdoor signs are built to provide years of service. However, exposure to different weather conditions can dull a sign’s appearance or damage it. Contact your local sign company for routine maintenance and professional repairs to keep signs looking vibrant.

Contact Us for Personalized Outdoor Signs

By now, the advantages of exterior signage are clear. These signs boost branding, guide people to businesses, and provide an affordable advertising tool.

Northeast Sign Company has been helping local business owners unlock the power of outdoor signs with our expertise and superior products. With our knowledge and dedication to custom solutions, we create products designed to fuel companies' goals, from driving foot traffic to developing a professional reputation.

If you need outdoor building signs for business, give our team a call today.


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