Signage companies often make a lot of promises to their clients but unfortunately, many of those ends up being unfulfilled. From ineffective designs that don’t represent the brand well to poor quality signs that easily get damaged, these problems can significantly affect your business.
To help you out, here are the top five things you should do when choosing a signage partner.
1. Look Into Their Portfolio
A company that produces business signs must have a wide range of industry experience and specialties. Since they already know the best tactics for certain situations, you don’t have to worry about wasting time and money on trial and error. You must also look at samples of their previous work to decide whether you like how their designs came to life.
We also recommend that you ask for their list of services. Do they only offer printing solutions, or are they a full-service sign company? Can they also provide permitting, rebranding, and project management services? These are a few questions that you should seek the answers to. By establishing expectations early on, you are more likely to gain the results that you desire and have a positive experience.
2. Are There Any Awards or Accolades?
Although special recognitions are not necessary, these will demonstrate the company’s industry expertise and passion for sign-making. When you work with a dependable sign shop, you can expect to get signage investments that generate long-term, profitable results.
3. Do They Provide Impeccable Customer Service?
If you want to establish a long-term B2B partnership with a sign company, you should look at how they treat their clients, regardless of the size, quantity, or complexity of the project. Do they work with them closely throughout the production process? Do they take the time and effort to understand the client’s branding requirements? Do they perform ocular inspections? The list goes on.
4. Does the Signage Company Implement Safe Manufacturing and Installation Practices?
When making outdoor signs, additional steps have to be taken to ensure their durability and longevity. It is especially true for large structures, such as pylon signs and digital displays. For indoor signs, the company should incorporate foolproof strategies to positively influence the purchase decisions and brand preferences of customers.
Also, since illuminated signs need electrical work, your local sign company must be equipped with the right tools and training to do the job correctly without causing any potential electrocutions or fires.
5. Learn About Their Localized Solutions
Consumers from different areas have specific preferences, tastes, and trends. This is why you need to partner up with a signage team that understands the design and communication styles that appeal to your target market in Milford.
Northeast is 100% committed to helping your business thrive by creating expertly strategized visual communication solutions. Unlike other sign shops, we take the time to study your needs, vision, goals, and target market preferences. This allows us to curate foolproof strategies and incorporate them into the final product.
Choose a local signage supplier that you can trust. Get in touch with us today to get started.